Those days are gone. Now we have Point of Sale data (PoS), Retailer Depletion Reports, Google analytics data on our website, Facebook information, Twitter info, and that doesn't even mention our membership lists. Now, our customers are not just our neighbors, or people from across the town, but also across the world. Catalogs have been replaced by anonymous users on our website, email news letter clicks have replaced our flyers. And while, in effect, the data hasn't changed, there's just more of it and we don't have a lot of control of the form in which we receive it - as evidenced by this lovely artifact which shows what the original winery data looked like from one of the data sources.
The intention of this blog is to communicate with people who don't speak "Data". Unfortunately, I'm a data geek, and so I struggle to speak "human." I get a "deer in the headlights look" when I use phrases like "Big Data", or "Open Data" and my friends say, "huh?" How to communicate everything that's changed in the world of the internet, and the digitization of information is challenging because language develops around experience, and technical language is precise. What's really interesting is being in the midst - literally - of the development of a new global language because of technical change. However, that makes translating back to non-technical language even more challenging.
Volume, Velocity, Variety