It is almost as good as the old joke, "Well, I could tell you, but then you'd wish yourself dead." Worse, most definitions, including this unsourced and probably plagiarized definition you can find popping up everywhere consists mostly of even more buzz words, heck, we could make a Bingo card out of it. Still, for those of us who work with data and technology, it makes perfect sense -- but that's because we build it every single day.
However, for people whose work does not touch technology for more than a Facebook post or a Google search, this definition sounds very expensive, indefinite, and unclear. It is just another set of buzz words without any concrete experience to give abstractions such as "information," or "informed," or "actionable." Because, let's face it, until recently most businesses have operated off of a bookkeeper's basic reports of sales and expenses if not just a bank statement. Most folks not involved in the "data" intensive industries might know how to make a pivot table in a spreadsheet program, but evaluating the accuracy of a box-plot, or even knowing what a box-plot consists of and why you'd want to use it -- well, that's another story.
It all begins with data
The intention of this blog is to communicate with people who don't speak "Data". Unfortunately, I'm a data geek, and so I struggle to speak "human." I get a "deer in the headlights look" when I use phrases like "Big Data", or "Open Data" and my friends say, "huh?" How to communicate everything that's changed in the world of the internet, and the digitization of information is challenging because language develops around experience, and technical language is precise. What's really interesting is being in the midst - literally - of the development of a new global language because of technical change. However, that makes translating back to non-technical language even more challenging.
Volume, Velocity, Variety